Privacy Policy



This privacy statement discloses the privacy practices for Five of Hearts Magic (
www.fiveofheartsmagic.co.uk). The following statement does not affect your statutory customer rights.

This privacy statement will notify you of:

1.   What personally identifiable information of yours or third party personally identification is collected from you through the web site

2.   The organization collecting the information

3.   How the information is used

4.   With whom the information may be shared

5.   What choices are available to you regarding collection, use and distribution of the information

6.   The kind of security procedures that are in place to protect the loss, misuse or alteration of information under Five of Hearts Magic control

7.   How you can correct any inaccuracies in the information.

If you feel that Five of Hearts Magic is not abiding by its posted privacy policy or you wish to make an enquiry about this document, you should contact the company’s manager by telephoning +44 (0) 1775 840103, or e-mailing privacy@fiveofheartsmagic.co.uk.

1. Information Collection and Use

Five of Hearts Magic is the sole owner of the information collected on this site.  We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement.  Five of Hearts Magic collects information from our users at several different points on our website.

 

2. Registration

It is by no means necessary to register your details to access any of the information on this website.  However, you are required to register if you place an order online (see next clause: Order), or if you wish to use certain features (that is not information), such as customization, of this website.  When registering a user must first complete the registration form.  During registration a user is required to give their contact information (such as name and email address).  This information may be used to contact the user about the services on our site for which they have expressed interest, but only if they have expressed an interest.

3. Order

We request information from the user when you reach the checkout section in placing an order.  Here a user must provide contact information (like name and shipping address) and financial information (like credit card number, expiration date).  This information is used for invoice purposes and to fill customer’s orders.  If we have trouble processing an order, this contact information is used to get in touch with the user.

4. Cookies

A cookie is a piece of data stored on the user’s hard drive containing information about the user.  Usage of a cookie is in no way linked to any personally identifiable information while on our site.  Once the user closes their browser, the cookie simply terminates.  For instance, by setting a cookie on our site, the user would not have to log in a password more than once, thereby saving time while on our site.  If a user rejects the cookie, they may still use our site.  The only drawback to this is that the user will be limited in some areas of our site.  For example, the user will not be able to add products to their basket to make an online order.  Cookies can also enable us to track and target the interests of our users to enhance the experience on our site.

5. Log Files

We use IP addresses (individually assigned numbers than can track a user surfing the Internet) to analyze trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use.  IP addresses are not linked to personally identifiable information, other than identifying if a customer (who places an order) has been referred to our site by an affiliate.

6. Sharing

We will not share any of the user’s information supplied to us at any point in our website, with any other third-party company, other than those detailed in the next paragraph.

We use an outside postage company to deliver orders, and a credit card processing company to charge users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes (that is purposes other than delivering, charging etc.).

7. Links

This web site contains links to other sites. Please be aware that we Five of Hearts Magic is not responsible for the privacy practices of such other sites.  We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information.  This privacy statement applies solely to information collected by this Web site.

8. Newsletter

If a user wishes to subscribe to our newsletter, we ask for contact information such as name and email address.  The sharing of this data is as described in clause 6 (sharing).

9. Surveys & Competitions

From time-to-time our site requests information from users via surveys or competitions.  Participation in these surveys or competitions is completely voluntary and the user therefore has a choice whether or not to disclose this information.  Information requested may include contact information (such as name and delivery address), the users thoughts about our site, and demographic information (such as post code, age level).  Contact information will be used to notify the winners and award prizes.  Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site – personal information (such as your name), other than demographic information (such as your postcode) is never linked to this data.

10. Security

This website takes every precaution to protect our users’ information.  When users submit sensitive information via the website, your information is protected both online and off-line.

When our order form asks users to enter their name, address and credit card details, that information is encrypted and is protected with the best encryption software in the industry - SSL (which means Secure Socket Layer: it's a world-standard web technology used to encrypt sensitive information online).  When sending your order, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when you are just ‘surfing’.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line.  All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices.  Only employees who need the information to perform a specific job (for example, our staff processing your order) are granted access to personally identifiable information.  Our employees must use password-protected databases and  screen-savers when they leave their desk.  When they return, they must re-enter their password to re-gain access to your information.  Furthermore, ALL employees are kept up-to-date on our security and privacy practices.

If you have any questions about the security at our website, you can send an email to privacy@fiveofheartsmagic.co.uk.

11. Special Offers

Sometimes we may run Special Offer or Sale promotions through our website.  Details of such promotions may be sent to registered customers via e-mail or normal post.  You are given the choice to 'opt-in' to such mailings when you register your details with us, should you wish to receive such information (for details please see clause 14).

12. Site and Service Updates

We may also send the user important site and service announcement updates. Members are not able to un-subscribe from service announcements, which contain important information about the service. We communicate with the user to provide requested services and also information with regards to issues relating to their account via email or phone.

To register for these updates, you must have registered your details online in the Your Account section.  As soon as you register your details, you will automatically receive any announcements we may make.  The only way to unsubscribe from these announcements, is to remove your registration by going to the Your Account section, selecting Edit Personal Information, and then clicking on the Remove Registration link.

13. Correction/Updating Personal Information

If a user’s personally identifiable information changes (such as your address, or phone number), or if a user no longer desires our service, we provide a way to correct, update or remove that user’s personal data provided to us.  If you have registered your details on our website, you simply need to go to the Your Account section, and then select ‘edit my details’.

14. Choice/Opt-in

When registering your details on this website, you are given the choice to 'opt-in' to any periodic newsletters that we may send to you via e-mail or normal post.  If you do not wish to receive such mailings, simply do not check the box at the bottom of the form, and you will be exempt from receiving such items.  If at any time you decide that you wish to opt out, or in, of any newsletter, simply visit the Your Account section where you will be able to make such changes.  Please see clause 12 for exemptions.

Some forms on this website do not include an 'opt-in' section.  If this is the case, then this is because the data sent in the form is not stored in any way, and will not be used for any other use than the explicit reason for the form.

15. Notification of Changes

If we decide to change our privacy policy, we will post those changes to our website so our users are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it.  If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email.  Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

The above statement does not affect your statutory customer rights.